This toolkit is only temporarily located on cleanwateriowa.org.

As we are still building functionality of ChooseIowa.com, we wanted to get this password-protected toolkit out to members to use. Please use the navigation below to move through the toolkit. Thank you for your understanding!

Choose Iowa Member TOOLKIT

overview | print materials | social media graphics | RESOURCES | material request | Passport and Events

The toolkit was created by the Choose Iowa team to assist Choose Iowa members in their communications efforts.

Choose Iowa Logo

Any use of the Choose Iowa logo must be approved by the program prior to use or printing. Email your design mock up to chooseiowa@iowaagriculture.gov. We strive to respond to requests within 48 working hours. More guidance is coming soon about how to abide by industry specific standards.

The General Rules

Criteria which must be met for use of the Choose Iowa logo as specified in the Administrative Rules:

  • Fresh produce and commodities must be 100 percent grown or raised in Iowa. 

  • Meat and meat products must be derived from animals born, raised and finished in Iowa. Slaughter and processing must take place in a state- or federally inspected plant located in the state of Iowa. 

  • Dairy products must be from animals in Iowa and processing must take place in a state-inspected plant located in the state of Iowa. 

  • Eggs must be from animals in Iowa. 

  • Apicultural products produced by honeybees, including honey, wax, pollen and propolis bearing the Choose Iowa logo must be 100 percent of Iowa origin. Honey products must utilize honey that is 100 percent of Iowa origin. 

  • Beer or cider bearing the Choose Iowa logo must be produced in Iowa and contain at least one Iowa agricultural product, such as Iowa malt, hops, apples, corn, or soluble remnant, excluding water. 

  • Wine must contain a minimum of 75 percent Iowa grapes. 

  • Spirits must be distilled in Iowa and contain at least one Iowa agricultural product, excluding water. 

Additional criteria to address frequently asked questions about other food items not addressed in the Administrative Rules:

  • Baked goods must include at least one ingredient from Iowa that originates as an Iowa agricultural product such as eggs, butter, milk, cream, or grains, excluding water.

  • Dehydrated or freeze-dried foods must contain at least one Iowa agricultural product.

  • Dry mixes such as soups, seasonings, or flavorings must include at least one ingredient from Iowa that originates as an Iowa agricultural product.

  • Juices, non-alcoholic beverages or drink concentrates must contain a minimum of 75 percent Iowa agricultural products as the main ingredient, excluding water.

  • Canned food goods must include at least one ingredient from Iowa that originates as an Iowa agricultural product, excluding water.

    • For canned goods consisting of a primary ingredient such as canned pears or pickled beets, the primary ingredient must be 100 percent from Iowa.

    • For canned goods such as salsas or hot sauces the food product must have at least one ingredient from Iowa which originates as an Iowa agricultural product such as tomatoes or onions, excluding water.

BRANDING AND LOGOS

Choose Iowa’s logo can be used in green, white and black. Do not alter the shape, proportion or orientation of the logo. Provide an adequate amount of space around the logo, allowing it to appear uncluttered and clean. The logo must be placed on a solid background with no overlap from other objects.

To download the files, click on the image you would like to download, then right click on the image in the new window and select “Save Image As.”

To request the logo in a file format other than PNG or JPG, please email chooseiowa@iowaagriculture.gov.

Choose Iowa Logo

One color to be used on all materials. This logo must remain in its original ratio. Additional treatments can not be added, such as drop shadows or additional colors.

PNG

Choose Iowa logo in shape of state of Iowa with dual green coloring.

JPG

other choose Iowa logos

One color to be used on all materials. This logo must remain in its original ratio. Additional treatments can not be added, such as drop shadows or additional colors. It is to be placed on a plain background and can not be added to another logo.

Over a white background, the green logo must be used unless on a document or design that only allows black text.

White Logo PNG

Black Logo JPG